Leading noodles brand, Indomie Noodles, has kicked off a new campaign celebrating the unconditional love between mother and child.
The campaign which started online with the hashtag ‘Unconditional Love’, took Nigeria by storm as it trended for days, ranking as the number one online content with people sharing stories of the unconditional love they got from their mother.
A poll was conducted on Twitter to determine the best expression of unconditional love with categories such as Mother’s Love; Love for Football; Relationship Love, and Love for Food. Mothers Love won the unconditional love polls by a landslide 84 per cent. Aside from the online engagement, Indomie Noodles collaborated with the Lagos State Bus Rapid Transport to offer free rides to mothers at select terminals from Thursday, 24th March 2022 to Sunday, 27th of March 2022, Mother’s Day.
The climax of the campaign was the release of a new TVC on ‘Unconditional Love’.
The campaign also saw Indomie celebrate many mothers to commemorate the 2022 Mother’s Day amidst the unveiling of a new Indomie Carton called Show some Love.
Temitope Ashiwaju, the Group Corporate Communications and Event Manager, Dufil Prima Foods Plc, said, “A mothers’ love is unconditional, even when the children are undeserving of it. They express this love to their kids in different forms, especially with a delicious bowl of Indomie.
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